Local Advertising Tips

The performance of a relationship between two firms can be view in the following way. The Business-to-Business Relationship Performance scale is presented as a high order concept. Managers operating in a B2B e-marketplace, findings reveal that greater relationship performance results in better 1) relationship policies and practices, 2) relationship commitment, 3) trust in the relationship, 4) mutual cooperation, as well as 5) satisfaction with the relationship. The multi-dimensional scale shows strong evidence of reliability as well as convergent, discriminate and nomological validity.