Dan Kennedy is known in business and marketing circles as the “millionaire maker”. His fame comes from his results. He takes his clients and shows them step by step how to take and idea and turn it into money.
One of the biggest mistakes made by business people is operating with prejudice based on ignorance. In the crucial areas of sales and marketing, this mistake is made most often by neglecting the absolute most effective vehicle for obtaining new customers and reigniting the interest of existing ones. An important mentor of mine, Dan Kennedy calls it “writing your own check”. This vehicle is known commonly as a sales letter.