Author Archive

Gift Card Programs: Designing Your Gift Card

Saturday, November 1st, 2008

Now that you’ve made the wise decision to incorporate gift and/or loyalty marketing into your business, you’ve got a number of decisions to make. One of the first – and most critical – is the decision regarding the card you will offer to your customers. In this article, we’ll examine your options and explore some common design and artwork mistakes and what you can do to avoid them.

Pay Per Lead Services Versus Pay Per Click Advertising

Sunday, July 20th, 2008

If you feel like you are spinning your wheels with the same poor quality leads from your lead generation service, you’re not alone. In the past few years we’ve heard from more and more of our clients that the quality leads they used to get from their lead gen services are becoming worse and worse. More people are shifting their budgets to pay per click search where the quality remains strong.