Author Archive

The Future of Text Message Marketing

Monday, October 13th, 2008

Mobile phone marketing, otherwise known as digital marketing, is the modern evolution of direct promotion. Direct promotion has always been favored by businesses as a personalized and focused way of reaching new consumers and, with the popularity of cell phones, mobile marketing has increased in popularity. Digital marketing is perhaps best defined as the practice of advertising products and services using digital distribution channels to reach consumers in a fast, appropriate, personalized and cost-effective way.

How to Get To Today’s Consumers

Wednesday, October 1st, 2008

Mobile phone marketing, otherwise known as SMS marketing, is the modern evolution of direct promotion. Direct promotion has always been supported by businesses as a specialized and focused method of reaching new consumers and, with the rise of cell phones, SMS marketing has increased in popularity. SMS marketing is perhaps best defined as the practice of marketing products and services using digital distribution channels to reach customers in a quick, focused, personal and cost-effective manner.

Direct to Consumer Marketing Made Uncomplicated

Monday, September 22nd, 2008

Mobile phone marketing, otherwise known as SMS marketing, is the modern evolution of direct marketing. Direct marketing has always been chosen by companies as a specialized and focused method of reaching new consumers and, with the rise of mobiles, SMS marketing has risen in popularity. Mobile marketing is perhaps best defined as the practice of marketing products and services using digital distribution channels to reach consumers in a quick, appropriate, personal and cost-effective way.