The Future of Text Message Marketing
Monday, October 13th, 2008Mobile phone marketing, otherwise known as digital marketing, is the modern evolution of direct promotion. Direct promotion has always been favored by businesses as a personalized and focused way of reaching new consumers and, with the popularity of cell phones, mobile marketing has increased in popularity. Digital marketing is perhaps best defined as the practice of advertising products and services using digital distribution channels to reach consumers in a fast, appropriate, personalized and cost-effective way.