Local Advertising Tips

Proper management of your Google Adwords campaign will prevent your campaigns from getting what is commonly referred to in the internet marketing world as the “Google Slap.” So exactly WHAT IS the Google Slap? That’s when Google decides that you have done something that is either against their policies, quality guidelines, or against the law and they decide to “slap” you for it.

Are you like most of the people who begin their Google Adwords campaign at Google’s website and not their own? They sign up for an account, load up some keywords, and sit back and wait for the sales to come in. But many times, unless they already have a high-converting website to begin with, this strategy will only accelerate failure.