In an advanced technological age, anyone who wishes to build a reputation for his business will need to harness the vast potential of digital advertising. Far too many newly emerging companies rely solely on grass root marketing to get their message to the buying public. Unfortunately, they fall by the way side, trampled by those who were willing to embrace alternative marketing methods.
With the amazing advancements in technology, businesses are now taking advantage of digital methods of advertising. This has lead to an increase in digital out-of-home (OOH) advertising. A 2007- 2008 Digital Out-of-Home Media Awareness and Attitude Study revealed that 63% of people surveyed reported that place-based digital advertising catches their attention more than any other media, including advertising on television, the web and other forms of tradition media such as newspapers, magazines, and radio.
There is any number of reasons for a business to have a Loonie Times mascot in this day and age. Even if a company doesn’t do television advertising or a whole lot of public appearances, a mascot could be the one thing that sets them apart from the competition and thereby increases the potential for creating new sources of revenue by bringing in new customers.