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Mike Modena
by Mike Modena

Squashing Sociopathic Libel Online

If someone writes something negative about you on the Internet, that’s putting it out there in front of a lot of eyes. It doesn’t even matter if it’s a valid comment or not, often it’ll rise right to the top of the search rankings, where it can be absolute hell on your business or your ability to find a job. Or a date. Or anything here in the real world. The Internet can magnify those kinds of things, even if they’re written in some blog, until they start to do real-world damage.

It probably shouldn’t surprise you that there’s something you can do about this, though. The Internet is nothing if not full of options. In the last few years, these reputation repair services have started appearing, offering a kind of redemption to those who’ve been besmirched online. These services use the search engine’s own rules to make that negative content go away.

Squashing Sociopathic Slander Online

It works because search results are like a popularity contest. In which links are the currency of popularity. These repair services know their way around search engine optimization, and use these techniques to push that negative content down off the first page of results, as far down as a hundred pages or more. Where, naturally, no human eye will ever look for it again.

And it’s not just that bad stuff is pushed down, but that positive content is moved into its place. So in no time at all, you’ve got a freshly scrubbed reputation on the search engines and people can decide what kind of a person or a business you are the old fashioned way: by dealing with you personally. At which point you’re on your own.

Quieting Sociopathic Defamation Online

And even if you’ve never been hassled before, these services can benefit you. Think about how much more business might come your way if you were at the top of the search rankings. It’s a whole search engine optimization thing, useful tools for putting yourself in front of countless eyes. Get ready.

So think about these search engines as the tides. You can ride them up or down if you know how, or if you know the people who can help you pull it off. It’s a necessity in the maintenance of your online image, which is pretty valuable. So don’t forget that people are paying attention, at all times, and you want to make sure you’ve put your best electric face forward.

About the Author:


Author:
Mike Modena
Time:
Wednesday, September 1st, 2010 at 5:03 am
Category:
Local Advertising
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