Local Advertising Tips

One of the cheapest ways of getting traffic to your site is to use Article Marketing. By providing back links to your sites, you are effectively increasing your page rank for those site. First thing first, you gotta get their attention.

Title is key!! If your title doesn’t catch the reader’s attention, you won’t have any readers. Before you commit to a title, try to make sure it is unique for tracking purposes by first searching for it in the search engines.

Creating an expert author is another important element. It’s like branding the author. People are going to trust an author who writes for twenty different subject. They are more likely to follow someone who “specializes” in the topic they are interested in.

Using your own name is an important decision you need to make. How comfortable do you feel? There really isn’t any rules for this. You can be as anonymous as you want.

Now let’s get to the content. There has been a lot of talk about duplicate content. There are a few ways to get ahead of this. One way is to write the different articles yourself and manually submit, which could take some time. On the hand there are some tools that you can use to minimize this.

The author box is also an extremely useful area to use to your advantage. You will get the best results if you place two links in your author’s box, one to your homepage, and the other to the page you wish the readers to go to.

Where creating the link text, it’s important to use words that relate to your site. For example, instead of using the words “click here”, you may want to use “Internet marketing” or “dog breeds” whichever keywords that pertain to your site.

If you choose to do article marketing, be sure to submit more than just one article. The more links you have coming back to your site, the better. One article per day should be good, however, try to do at least 2 – 4 per week.