If you are thinking of an advertising medium that has the ability to increase your brand reach and visibility, then you should be thinking of out of home advertising. Right now, this is one of the hottest advertising solutions used by people to create massive popularity for their products. Out of home advertising involves anything from fliers and posters to sky writing and the huge amount of place based media. Its application and processes are so dynamic that old and outdate billboards in their thousands are frequently being converted to top of the range LED billboards that can promote anything that needs promoting. Some of these advertising are restricted to certain time frames. For example, there can be an ad for Nike shorts on one board at 5p.m and another ad for Xbox at 11p.m on the same board.
Not only is out of home advertising exciting and dynamic sending a barrage of messages at potential prospects. It is also the favourite of start-up and SMBs (Small and medium scale businesses) because of the costs. It is very result oriented and affordable. To increase your sales dramatically using out of home marketing, heres what you should do:
1. Location
Like Ray Kroc of McDonalds often said Its all about the location. If your location is wrong, you are not likely to get any results. Know that with the exception of skywriting, most out of home advertising involves the use of a static media. This basically means that your ads will be on posters, beaches as in the case of beach sand impression, billboards and maybe fliers. So when targeting your prospects, be sure to take note of high density areas and high attraction quotient.
For example, a teeth whitening ad placed on the door of a beauty shop is bound to be noticed. The same goes for an ad that is placed in your direct line of vision as you walk into a mall. So, choose locations where your prospects are likely to gather frequently. Shopping stores and malls are an effective place for ads. You can put your sticker on the shopping carts, in front of the cashier and just behind the cashier. This will get noticed fast and is likely to increase your chances of increasing your sales because your prospects are just about to make a buying decision at the point they see your ads.
2. Strong Message
Just think about McDonalds billboard ads and you get the idea. The message is simple: come in, eat and take away. Thats what your message should be like “strong, definite, and unclustered. Most of your prospects are likely going to be on the move. The bottom line with these ads is Get their attention and give them the message in less than 3 seconds. Anything more and you are wasting your time. In fact the advertising association of America (AAA) recommends that the words on all such out of home ads be at the highest, 7 with a strong visual image.
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