Since pay per click marketing has been known to the online world, it has become an attractive tool for business owners to advertise their products, and for those who want to make money from their websites.
But what does it mean to engage into pay per click marketing, and how did it came into being?
A man named Jeff Brewer introduced the concept of pay per click advertising in 1998. He was the one who founded Goto.com that started to implement the pay per click concept, but it was not yet known as pay per click marketing then. Years later, it was renamed Overture and in 2003, Overture was acquired by Yahoo! to make it their advertising tool which is known today as Yahoo! search marketing.
After the introduction of the pay per click concept in 1998, it was years later that Google made its own program adopting the concept. It was in 2000 that the Google Adwords came out. It was the company’s marketing tool using the pay per click system. However, it started with payment through impressions. The full adoption of the whole pay per click concept was only in 2002.
But what does pay per click marketing mean?
Pay per click is a tool that is used to advertise products, services as well as websites on the internet. If you are a business owner, pay per click allows you to promote your product and your business site through various ad spots in the search engine and in the many websites in the internet.
However, because there are millions of websites online and by just placing an ad on a certain website is not quite reliable in giving the business a significant impact with regard to advertising, pay per click marketing was conceptualized. Pay per click allowed ads in websites but also incorporates a technique that businesses can only pay for advertising if users are interested and clicked on the advertisements.
What makes a big difference in pay per click marketing is that, business owners do not pay for the ad space or the size of the banner or text link you have for your ad, but it only involves advertising cost once an individual online is interested in your ad and clicks it.