Search Engine Optimization is the most natural way to increase traffic to your website. Natural organic SEO creates increased conversion rates because the traffic is targeted to the content of your website. If you are privileged to learn seo methods, you can create a lifetime of free traffic to your website.
Pay Per Click(PPC) advertising is another form of search engine marketing(SEM). PPC methods are just as effective but work much faster. The difference between the two is that with pay per click there is charge involved every time someone clicks on your website link whether they buy or not.
Both SEO and PPC are described as natural SEO because the success of each strategy depends on natural search engine queries. The more targeted keywords chosen determines the level of each campaigns effectiveness.
Keyword selection is the key to marketing using either strategy. The ability to select keywords or phrases that are highly targeted with very little or no competition is the name of the game.
If you are trying to decide which strategy to choose from, you may want to look at the differences between the two. Regular search engine optimization, although effective, can take months to yield results. Once your initial campaign is finished, you still have to wait for the search engine robots to crawl your site.
PPC advertising is different because you can start experiencing massive traffic overnight. The key to successful conversions with the traffic generated revert once again to your keyword selection. A poorly managed campaign can lead to high cost with very little conversions.
The level of experience you have marketing online will determine which marketing strategy better suits your needs. Before entering the world of PPC, it is wise to get some sort of comprehensive training.
I myself, have chosen to utilize both search engine marketing strategies for all my opportunities. If I was forced to make a choice however, it would be SEO, it takes a little more patience but has less risk.