A crucial part of succeeding in ppc management is ensuring that all of your ads are perfectly relevant to every keyword you have. “Perfectly Relevant Ads” have three very special powers that make them downright “magical”. Magical ads have the power to do three things, 1) Decrease your cost per click, 2) Get far higher ad placement, 3) Attract only super targeted traffic to your site. These three powers are exactly what thousands of advertisers seek each day but are denied because their ads simply are NOT “magical”. What makes ads magical?