by Shaun Baird

Many people want to be a success, but few of them realise that in order to be a success, you first need to incorporate some personal branding before you get involved with any business. Read the story below to find out more. It will only take a few minutes and might just change your life.

This short article will most likely fall on many deaf ears – people who skip the article because they are too busy. If youve started to read this then the chances are you are struggling online. Don’t use the same old tactics. Read on to know more

Let’s start with an example. John owns an internet website and wants to get more traffic to it. The website is based on a making money concept – something many people see all the time and assume a lot is to do with spam, so often ignore the messages.

John pays $1000 every month on advertising but never makes enough to cover his costs. In fact he needs to quit advertising after just 2 months because hi simply cannot afford to spend $2000 and get nothing back.

Sick to death, John throws in the towel, and turns his back on internet marketing. He decides to go back to his day job, telling all his friends that internet marketing does not work, stay well away.

One of Johns friends Bill is similar to John. He too is optimistic and decides he wants a try. But instead of jumping in, Bill decides to spend time reading up on the best ways to do this. He learns that it is important to brand yourself first, i.e. get yourself known as an expert, or someone who can be of benefit to others, and become well liked. Bill uses his artistic talents to create free landing pages for internet marketers.

It doesn’t take long for people to realise that here is a great guy who offers something selflessly and genuinely. Soon thousands visit his site, and many of them signup to his free tips newsletter which tells them how to make the most of their splash pages. Those who sign up each get a free splash page by him – what a great trade off!

After 2 very hectic years Bill has created a newsletter list of 100,000 people – all of which have had a free splash page made for them, thanks to Bills secret software, but that didn’t matter – they were great splash pages. John however was still going to work and telling people that the internet did not work.

Bill decides to tell his list about a great product he has tested, and 400 of them buy the product, making Bill 400 x $27 = $10,800 – qute nice huh? All he had to do was make splash pages for free – something he loves to do. Now Bill can sit back and work just one day a week, making as much as $10,000 every week if he wants.

Remember you can’t get this from a regular job. You need to invest in yourself, and brand yourself first. This kind of stuff isnt taught at school. If you’d like to work one day a wek, for real then try personal branding of yourself.

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Author:
Shaun Baird
Time:
Wednesday, April 22nd, 2009 at 5:53 am
Category:
Local Advertising
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One Response to “A nice little story about personal branding – the importance of doing things right”

  1. Topics about Johns » A nice little story about personal branding - the importance of doing things right Says:

    [...] Local Advertising Tips put an intriguing blog post on A nice little story about personal branding – the importance of doing things rightHere’s a quick excerptby Shaun Baird Many people want to be a success, but few of them realise that in order to be a success, you first need to incorporate some personal branding before you get involved with any business. Read the story below to find out more. It will only take a few minutes and might just change your life. This short article will most likely fall on many deaf ears – people who skip the article because they are too busy. If youve started to read this then the chances are you are struggling onl [...]

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