Company budgets are tightening world wide to compensate for the economic crisis that has spread across the globe.Give your employer a reason to keep you by finding free advertising space online.Maintaining a free advertising campaign online takes planning, patience and networking skills.Here are the top three ways to get quality free advertising space on the Internet.
Whether you are promoting a company, product or organization, the best way to get free advertising is through media coverage.Getting media coveragecan be daunting.How do you know who and how to approachjournalists and editors.It’s easier than you think.To reach large numbers of journalistsand content editors write a press release andsubmit it to free press release sites.
There are a lot of free press release sites where you can submit your press release and have it read by editors who watch the rss feeds of the press release sites for new content.Writing press releases creates an angle for journalists tocreate a story about your product or company.Compile a list of free press release sites and methodically submit the release to each site.
Make a list of your chosen press release sites and check off your submissions as you go.So how do you monitor the results of your new free public advertising campaigns?Easy, utilize a tool like Google’s Google Alerts that will send you notification when your company is mentioned.Choose the keywords that you want in your search parameter including your website name, company and product name.
Use your press releases to approach blogs and the online community that covers your industry. Compile lists of blogs and websites thatyou think information about your product or company would be compatible with.
Build relationships with the editors or writers of these sites.Even if they don’t want to promote your company or product right away, thank them for their time and then touch back with them every month or so.When that person needs content you will be fresh on their mind and they might even find ways to work coverage of your product or company into their content schedule. With persistence you will get coverage on sites that represent your industry’s community or demographic.
As you build your relationships with sister sites, companies and service providers, look for ways in which you can collaborate with other companies.Sponsoring an event or product giveaway is the third best way to win free advertising space online.As part of your participation in the event ask that participants be required to give their email addresses to enter the contest and that you receive that list at the end of the contest.As part of the deal, you might want to negotiate a banner space on the website of the company you are working with.
Be sure to utilize the customer base that you built through your contest participants by reeling them into your company or product.Send out a newsletter to the contest participants shortly after the close of the contest and offer some sort of incentive for them to utilize your product or services.When you get a satisfied customer you get free advertising because the first thing they will do is tell their family and friends about their great experience.