Let’s start at the beginning. Just what is a niche marketing? A niche is defined as “a small space or notch”. A second definition is “a space or activity for which a person is best fitted”. Both definitions apply but especially the second. Niche marketing therefore can be described as marketing within a well defined area in which the person or company is well fitted.
In the world of Google and search engines the goal is to appear at or near the top of the list when someone is submitting a keyword or phrase in search of a product, service, or information. Most users of Google won’t go beyond the first or second page of results unless they haven’t yet found what they are looking for.
It can be difficult to separate yourself from the crowd online. If for example you have a travel site, and use atravela and avacationa as keywords it is likely that your site will be virtually lost amongst the competition. It may not even be possible to find your site on Google without staying up all night looking. Placing high on or adominatinga Google’s listings is important and to do this it is crucial to establish a well defined niche, and use keywords appropriate to it. Once your niche is established you will begin to see that online marketing really does work.
Advertising a agreat vacationa anywhere is not going to be sufficient. However if you feature a vacation to Michigan’s Upper Peninsula, a special place in the Caribbean, or Washington’s San Juan Islands you are starting to move towards finding your niche. A niche in reality is a thing that you will know as much as or more then anyone else about.
A key role in search engine dominance is supply and demand. If the hula hoop did not already exist, and were to be invented now, imagine the role the Internet would play. The inventor would simply need to issue a few press releases to announce his product to the world. People then turning to Google and entering ahula hoopa as a search term would then end up with search results that would all lead back to the inventors website. The inventor would have adominated Googlea. Although the hula hoop was a success without Google or the Internet, the lesson here should be apparent.
Whatever product or service you may offer, it should be in high demand and have few existing suppliers. It will also be greatly helpful for you to know a lot about your product or service, which you already probably will if you are offering your own. A large unmet demand and a low level of competition should be able to add up to a dominant Google search position.
Starting your own marketing business online may not be easy. In fact failure is likely unless you are able to find your niche early on. A good method to assist with finding a niche is to to use brainstorming. Make a list of all the marketing possibilities you can think of. Do not worry about the individual merits of each item on the list, just write down as many possibilities as you can. Then go through the list and examine the supply and demand possibilities for each item. Once something with high demand and limited competition is found, you are on your way to a successful niche marketing business.
Often an opportunity can be right in front of us, and we won’t even notice it. It is important to consider what you are able to offer to the world. Most people have more to offer then they ever realize. Look for things that are unique, something others value, or find interesting and market it. It sounds easy, but can take a lot of effort and work. Like most things in life success is not guaranteed, but with a little luck and some perseverance niche marketing can work for you.