Direct to Consumer Marketing Made Uncomplicated
Monday, September 22nd, 2008Mobile phone marketing, otherwise known as SMS marketing, is the modern evolution of direct marketing. Direct marketing has always been chosen by companies as a specialized and focused method of reaching new consumers and, with the rise of mobiles, SMS marketing has risen in popularity. Mobile marketing is perhaps best defined as the practice of marketing products and services using digital distribution channels to reach consumers in a quick, appropriate, personal and cost-effective way.