Summary: Your company is exhibiting at a Trade Show in the Orlando/Orange County Convention Center! Don’t waste this opportunity with a boring display. Follow these 3 tips to ensure an attention-grabbing booth.
Your company is participating in a trade show at the Orlando/Orange County Convention Center that’s terrific! The event is still a few months off, but you need time to come up with a knockout display so why not get started on it now? You’ll need catchy wording and eye-popping graphics to attract attention plus brochures and manuals to distribute once you’ve got people in your display area. And don’t forget business cards! You know what to do but you don’t have the slightest clue where to start.
Don’t panic. The solution to your Orlando Trade Show worries is as easy as 1-2-3: 1 – decide on your display design and layout; 2 – figure out what kind of graphics you’ll need 3 – find a professional printer who can handle your project – including any last – minute details that crop up
What’s it going to look like? – You need to decide what you want your trade show display to look like. With hundreds of other exhibitors in the Orlando/Orange County Convention Center, how are you going to get people to notice you? Easy: Slick (yet appropriate) wording for your display booth.
But don’t get wordy. You’ll want to convey your message as succinctly as possible. How many of the thousands of people at this convention will actually stop in front of your booth to read your display? If you’ve got more than about 30 words, don’t expect more than a handful – or a few dozen at most. For people to get your message, keep it brief. And big. People will take a little more time to read things if they’re large enough to read easily.
“Hey you! Read this!” That’s what graphics say. – Pay close attention to your trade show graphics. Signage is a huge part of the Trade Show environment! And it should be huge. Literally. You need to attract attention to grab people’s interest! Try posting a fifteen- or twenty-foot banner – with your company name and logo – across your entire display area.
Oh, and make sure that banner’s got room to move a bit – you may even want to have a little fan trained on it. Why? Studies have shown people’s attention is attracted better to moving objects than to larger ones that remain stationary.
You’ll also need small signage to direct people once they’re in your area maybe to get people to put their business cards into your giveaway fishbowl (and let them know what the valuable prize is). Or to invite them to sign up for your e-newsletter. And don’t forget printed collateral – handouts, brochures, etc. and lots of business cards – and all those things should be printed with your company name and logo.
Where do I find a printer? – Okay, now you’ve got all these ideas for your trade-show booth and you’re ready to start putting it together except for one thing: a printer. As much as you don’t want to hurt his feelings, you really don’t think the brother-in-law of your cousin’s best friend is up to handling the job. You need a printing professional with years of experience, someone who’ll work along your schedule, with your timeline in mind, according to your needs.
And if you could get someone near the convention center, that would be a plus – it would certainly eliminate those sky-high overnight-freight expenses. But someone like that is bound to be expensive right? Not necessarily. NextGeneration Printing, Copying & Digital Communication is based two miles from the Orlando/Orange County Convention Center (close to the area’s meeting-equipped hotels, too) – and their prices are extremely competitive. Visit them online at www.OrlandoPrinter.com and breeze through your Orlando-area trade show preparations.