At present the current life expectancy of a trade show booth is 3-7 years. Within that time period one company can change drastically, you company may now be targeting a different type of market. You may have different product lines. The older trade show booth is not up to the standard as to where your company is heading. Do you purchase ea new booth or do you just refurbish your existing trade show booth. A decision has to be made. Here a few pointers to help you make this decision
Older trade show booths tend to be extremely heavy in weight. Shipping to and from the convention hall can be costly. Drayage cost will also be more expensive as oppose to lighter trade show booth. Alternately it maybe more cost effective for you to purchase or rent a newer trade sow booth.
Booth set up and installation can be costly as well as time consuming. If you?re older booth is a hassle to set up or take an extremely long time to set up. You may wish to look at other alternatives to cut you time and cost down
It maybe tie to change your booth or refurbish if your trade show exhibit booth looks outdated. Your booth says a great deal about your company. Your booth should reflect your company image
If you are paying a great deal to store your existing tradeshow booth and not getting any major use out of it, then certainly look to change to a newer booth that cost less to store and or you can get more use out of the booth
Sometimes refurbishing can cost a great deal, so be wary of costs. If costs are exorbitant then it probably would be better to purchase a new lighter constructed booth. Keep in mind that your old booth has to be thrashed, so consider the cost to thrash your old booth. The other alternative is to use some older components from your existing booth (if weights of those components are not a factor) and add newer and much more modern and lighter components to your booth. This gives you the best of both worlds. It also helps environmentally in the recycling effort that is taking the nation by storm. Bear in mind that in upgrading your booth, both weight and materials and cost should be your quest. Yes going green should be everyone’s motto, and we all should strive to implement that for the tradeshow industry. Most exhibit houses have always used and refurbished existing components, so this is not new to the industry.
In conclusion if the cost to refurbish does not give you the look you are after, or if it doesn’t reduce the weight, then I would suggest seeking a new booth. You are paying too much for exhibit space in order not to look your best at any trade show. I have seen companies spend minimal amount on their trade show display booth at these shows. They did not get a significant amount of return on investment only to turn around and blame it on the show. Your trade show booth as well as your marketing should take top priority do not cheat yourself. It?s probably not the show, it maybe something you did not do correctly.