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There are a multitude of PPC services that you could choose from if you’re starting a campaign. Yet, there are only a few real choices for a serious campaign. This is because of one reason – volume.
The biggest names in the PPC game are Google and Yahoo. Google’s service, AdWords, is the undisputed champion of the PPC landscape. Either service, though, offers a host of quality benefits and features, and they match up fairly similarly. If you’re trying to choose between the two, think about the size of your campaign. If you’re going to a very widespread campaign that needs to target the highest number of prospects possible, then Google is your best bet. Why? Google does a higher volume of PPC each month than the other services combined.
Yahoo’s search marketing service has many of its own merits, and can work very effectively for a campaign that doesn’t require its owner to completely dominate their particular industry. Many people choose to use both Google and Yahoo, creating a campaign that incorporates both of these top PPC services. For someone with a larger budget, this can be a very effective way to maximize reach.
Just because Google and Yahoo are the biggest names in the game doesn’t mean there aren’t other relevant players. Several others exist, such as Ask.com and MSN. And, on a smaller scale, there are several other niche PPC providers. Sometimes, these services can actually be a better bet for a small campaign, because certain keywords can be less saturated than with the big services. This makes is possible to have a lower cost per click average, and thus makes it possible to increase the profitability of the campaign. Of course, the biggest drawback of these services is their scope. On a large scale, they can’t compete with the numbers of the top PPC services.
To be honest, most of the PPC services out there offer similar features and benefits. Google and Yahoo, being the media giants that they are, have developed very smooth and refined backend systems, making it easier and more efficient to manage just about every aspect of your campaign you can think of. The biggest advantage, though, is simply volume. If you want to conduct a large-scale marketing or advertising campaign on the web, and you want to utilize PPC to do it, then your best bet is one of these top PPC services. If you are looking to conduct a small, targeted campaign, then perhaps the smaller services are worth taking a look at.